Search Engine Optimization & Search Engine Marketing
Alot can be said of Search Engine Optimization (SEO), however the definition in a nutshell is the ability of a given website to appear on the first page of results in the organic (leftside) of a search engine--->Google, Yahoo, etc..
The higher your site pulls up, as a result of a given search criteria, the more chance your site will be viewed by prospective clients; giving you the better position to appeal to your audience.
A professional website is just the beginning of promoting your business on the Internet. Depending on your type of business, there can be much competition in the results of your particular search criteria. The way that search engines retrieve information, pertaining to that search, is by assigning a score to your site as far as relevance to the searched keyword; and listing the results in order, based on most relevant to least relevant. As the Internet becomes more and more a part of our daily lives, it is imperative that a website is displayed when someone is looking for your services. The higher it is displayed, the better your chances.
At LVMS, we provide you with a site that has been onpage optimized, for your best chances to pull up high in the search results. For many, this method proves to be effective; however, there are situations where the searched keyword is highly competitive amongst businesses, so more would have to be done as far as offpage optimization to boost your chances of being placed high in the organic results of the search engine.
Our services in regard to SEO are done by analyzing your competition and providing you with an estimate of cost, based on the amount of work needed to get your site to the top of the results page. Costs vary greatly based on the scope and type of business, but an evaluation of your exisitng site or one created by LVMS can easily determine the cost to reward.
If better placement in the organic results is what you are interested in, please call us and a consultant will review your site and discuss what it will take you achieve your desired results.
Quite simply put, Search Engine Marketing (SEM) is another way of saying pay-per-click(PPC).
It is no secret that Google is one of the most successful companies in the world, and a big factor in that is their "Google Adwords", which is essentially a PPC/SEM program. In terms of getting your site on the first page of results for a chosen keyword, this is the fastest, although not always the most cost effective way to be noticed.
The idea behind SEM is to choose a list of search terms or keywords that are most relevant to your business, and paying Google or Yahoo to place your site in the sponsored links section of the returned results page. Your position in this section would be located above and also to the right of the organic results. The deciding factor in placement is based on the highest paying to lowest paying for a chosen search term/keyword.
In some cases, an individual will dabble in Google Adwords or another type of PPC program on their own, however from our experience, we have found clients to find this a very tedious and time consuming task, as placement constantly changes based on others bidding on the same search terms/keywords. It is best to leave this task to a professional who has experience with Google or Yahoo on a daily basis. At LVMS, we are trained and "Google Certified" to provide you with the knowledge we have gathered over many years in this industry.
If you think that SEM is an option you would like to explore, please contact LVMS and we will discuss your vision and provide you with an estimate to achieve your goals and explain SEM in more detail.